1930s Esquire and Apparel Arts Illustrations

Via Die, Workwear

London Lounge member Mihn recently posted some remarkable scans of old issues of Esquire and Apparel Arts illustrations, all originally published around the 1930s or so. Apparel Arts was a quarterly large-format publication, started by Arnold Gingrich, who was also the founder ofEsquire. Where Esquire was aimed at the consumer, Apparel Artswas for the trade. You see, buyers who work for clothing stores today typically rely on lookbooks, tradeshows, and fashion magazines to decide what they should stock each season. This wasn’t so in the 1930s. Back then, small independent shops relied on Apparel Arts to figure out what the best dressed men wore, and consequently what they should offer to their customers. For a number of reasons, the usefulness of Apparel Arts declined after the end of the Second World War, so it was transformed into Gentleman’s Quarterly in 1957.