Pantone 2

This summer, Saint-Tropez’s stylish set can add a splash of Pantone color to their beach scene swimwear as the company expands to the land of boats, beaches, and boules (that’s French for bocce ball).

The company, best known for its Color of the Year, and its Pantone Matching System(PMS), a proprietary color space used in a variety of industries including printing, paint, plastics and fabric, has made a number of entries into menswear, through collaborations and runway trend analysis.

The Pantone men’s boutique, the first of its kind designed by notable interior architects Humbert & Povet was inspired by a Rubik’s Cube, and houses Pantone Beachwear, a collection of four styles of men’s trunks in 25 vibrant Pantone hues designed and produced under license by Fashion Factory.